This article examines the rationale for organizations to address accessibility. It includes tangible and intangible benefits, and the risks of not addressing accessibility adequately. It explores how accessibility can:
- Drive Innovation: Accessibility features in products and services often solve unanticipated problems.
- Enhance Your Brand: Diversity and inclusion efforts so important to business success are accelerated with a clear, well-integrated accessibility commitment.
- Extend Market Reach: The global market of people with disabilities is over 1 billion people with a spending power of more than $6 trillion. Accessibility often improves the online experience for all users.
- Minimize Legal Risk: Many countries have laws requiring digital accessibility, and the issue is of increased legal concern.